A. Personal Information You Provide

• Full name
• Email address
• Phone number
• Business name
• Service location details
• Payment or billing information (when applicable)

B. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type and device information
• Pages visited and time spent on site
• Referring website URLs

This information helps us improve user experience and website performance.

C. Vending Machine & Transaction Data

When our vending machines process payments, transaction data is collected through secure third-party payment processors. This may include cashless and digital payment records, transaction timestamps and location data, and machine usage data for inventory and operational purposes. Hokie Hi Market does not store full credit card numbers or sensitive payment card data.

Some vending technologies may support optional features such as age verification. If any such feature is utilized, users will be notified at the point of interaction. Hokie Hi Market does not collect biometric identifiers through its standard vending operations.

We use the information we collect to:

• Provide, manage, and improve our vending services
• Respond to inquiries and schedule service consultations
• Process transactions securely
• Send service updates, operational notices, or important communications
• Analyze website and machine performance to enhance user experience
• Comply with applicable federal and state legal obligations
• Detect and prevent fraud or unauthorized activity

Digital and cashless payments are processed through secure, PCI-compliant third-party payment providers, which may include major credit card networks and digital wallet platforms. These providers maintain their own privacy, security, and compliance standards.

Hokie Hi Market does not directly store, access, or retain sensitive payment card information. All payment data is encrypted and handled exclusively by our authorized payment processors.

We may share your information only under the following circumstances:

• With service providers and contractors supporting our operations
• With payment processors for transaction fulfillment
• With technology vendors that power our vending systems and machine management platforms
• With legal or regulatory authorities when required by law, court order, or government regulation
• In connection with a merger, acquisition, or sale of business assets, where you will be notified if applicable

Information is shared only as necessary to operate our business and comply with applicable law. We require all third-party vendors to maintain appropriate data protection standards.

Our website may use cookies, pixels, and similar tracking technologies to:

• Analyze website traffic and visitor behavior
• Improve site performance and navigation
• Enhance overall user experience
• Support optional analytics or advertising tools

If we use analytics or advertising tools, sharing data with those platforms may be considered a "sale" or "share" of personal data under certain state laws. You have the right to opt out of such sharing — see Section 09 for details.

You may disable cookies through your browser settings. Some site features may not function properly if cookies are disabled.

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While no system is entirely immune to risk, we take your data protection seriously. In the event of a data breach that affects your personal information, we will notify affected individuals as required under applicable federal and state breach notification laws, using the contact information you have provided to us.

We retain personal information only as long as necessary to:

• Fulfill service agreements and transactions
• Maintain required business records
• Comply with applicable legal, tax, and regulatory obligations
• Resolve disputes and enforce agreements

Once your information is no longer needed, we take reasonable steps to securely delete or de-identify it.

Depending on your state of residence, you may have some or all of the following rights:

• Right to Know — Request disclosure of personal information we have collected about you
• Right to Access — Obtain a copy of your personal information in a portable format
• Right to Correct — Request correction of inaccurate personal information
• Right to Delete — Request deletion of your personal data, subject to legal exceptions
• Right to Opt Out — Opt out of the sale or sharing of your personal information or targeted advertising
• Right to Non-Discrimination — We will not discriminate against you for exercising any privacy right
• Right to Appeal — If we deny a request, you may have the right to appeal our decision

How to Submit a Privacy Request

To exercise any of the rights listed above, contact us using the information in Section 12 below. We will respond within the timeframe required by your applicable state law, generally within 30 to 45 days.

You may opt out of non-essential communications from Hokie Hi Market at any time. To submit your request, send an email to the address below with a subject line that clearly identifies your opt-out.

Opting out of marketing communications does not affect transactional or legally required service notices.

Our website may contain links to external websites or platforms. Hokie Hi Market is not responsible for the privacy practices, content, or security of any third-party sites. We encourage you to review the privacy policy of any external site you visit.

Our services are intended for business, commercial, and adult consumer environments. Hokie Hi Market does not knowingly collect personal information from children under 13 years of age. If we become aware that a child under 13 has provided personal information to us, we will take prompt steps to delete it.

If you believe a child has submitted personal information to us, please contact us immediately using the information provided in Section 12.

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy regularly.

Continued use of our website or services after any updates constitutes your acceptance of the revised policy.